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SEO, SEM, and PPC are just a few of these essential digital marketing practices that all business owners should know like the back of their hand. Because of this, we’ve assembled this handy guide to these terms so that business owners like you can begin the process of building or expanding their brand in the public eye. What is subject to a lot of debate, however, is the matter of SEO vs. PPC, two of the most powerful traffic generating approaches. SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the same, they are different concepts that require different techniques and methodologies. Institute of Marketing provides Best Digital marketing courses in Bangalore. Learn SEO, PPC, SMM, Email Marketing. Google Analytics, Get 100% Placement in Bangalore, 8+ Certifications, Six Live Digital marketing Projects, SEO Certificate from the University of California at Irvine; Cost: $3538. If you want your SEO training to carry some serious weight, consider earning a certification or certificate from a university. The University of California at Irvine is one university that offers an SEO certificate, and all the required courses can be taken online. Here at Fresh SEM our dedicated analytics and marketing teams work to meet your individual needs in SEO and PPC to increase your sales. We do this by thorough research on what your niche is and focus on your target market alongside recommendations to boost conversions.

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